The Lothians Partner for the Group Travel Trade!
Visit West Lothian has partnered with East and Midlothian Council to secure funding from VisitScotland’s Growth Fund to further promote and enhance tourism within the area.
Together with Visit West Lothian as the lead partner, the areas were awarded £11,900 from the Growth Fund to target the travel trade market. Following the inaugural meeting at historic Newbattle Abbey, the Lothians came together to finalise how the awarded funding will be used to develop the group travel market across the Lothians. The project will focus on a range of promotional activities over the coming year, including the development of a new website, attendance at a number of key trade shows and hosting of familiarisation trips. All with the aim of marketing West Lothian and the Lothians as a great group travel destination.
2015 will mark the Year of Food and Drink and will see the Lothians incorporating some of the top home grown food, from partners such as Macdonald Houstoun House and Marine Hotels, into the activity.
Working with over 21 venues Visit West Lothian and East and Midlothian Council will be able to showcase the fantastic facilities available to visitors. From Rosslyn Chapel, Hopetoun House, and the National Museum of Flight, to sites such as the Livingston Designer Outlet and Glenkinchie Distillery. There will be no shortage of remarkable attractions and activities on offer to keep groups with different interests entertained.
Manuela Calchini, Regional Director at VisitScotland, said: “It is terrific to see that the three Lothians regions have joined forces to such great effect, pooling their resources and promoting the many wonderful things to see and do in each area. The VisitScotland Growth Fund is all about encouraging tourism businesses to work together, and we are delighted to support this partnership which I am sure will be very effective in attracting more group tours to the Lothians.”