Privacy Policy

This privacy policy sets out how Visit West Lothian uses and protects any information that you give us when you use this website.

Visit West Lothian is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect  

We may collect the following information:

 - name and job title

 - contact information including email address

 - demographic information such as postcode, preferences and interests

- other information relevant to customer surveys and/or offers
      

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

 - Internal record keeping.

- We may use the information to improve our products and services.

- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. 


How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Cookies used

Visit West Lothian currently uses cookies by Google Analytics and AddThis. By using our website, you agree that we can place these types of cookies on your device.

Google Analytics 

Google Analytics generates detailed statistics about visitors to a website for marketing purposes. Google Analytics can track users across search engines, email campaigns and display advertising giving advertisers the opportunity to optimise campaigns on multiple platforms.

Data Collected: Anonymous (ad serving domains, browser type, demographics, language settings, page views, time/date), Pseudonymous (IP address).

Data sharing: Google stores the information collected by these cookies on servers in the United States and may transfer anonymous data to third-parties.

For more information please see Google’s Privacy Policy

 AddThis 

AddThis button spreads content across the Web making it easy for visitors to bookmark and share with other people. It provides user bookmarking and sharing activity statistics.

AddThis tools set cookies as part of its user measurement and analytics features. These cookies are set on the .addthis.com domain. The AddThis tools also use cookies to manage user sharing preferences.

Data Collected: Anonymous (browser type, page views, referring URL, traffic statistics, time/date), Psudeonymous (IP address, unique device ID).

Data Sharing: Aggregate data is shared with third parties.

For more information please see AddThis Privacy Policy

Advertising Cookies

Third party vendors, including Google, use cookies to serve ads based on a user's previous visits to the Visit West Lothian Website or other websites.

Google's use of advertising cookies enables it and its partners to serve ads to based on their visit to your sites and/or other sites on the Internet.

Users may opt out of personalised advertising by visiting Ads Settings or www.aboutads.info

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@visitwestlothian.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Visit West Lothian, West Lothian Civic Centre, Howden South Road, Livingston, EH54 6FF. 

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.